Email marketing is one of the best ways to get viewer attention and a marketing tool. Best Email Marketing 2023 is Mailchimp. With flexible email marketing templates for Mailchimp and an intuitive designer, it is easy to send real-time emails.
In this article you will learn the following topics. Navigate and share it with your friends.
What is email marketing, and where did it begin?
Ray Tomlinson’s first email, sent in 1971 or 1978, depending on your source, shows the beginning of the modern communication era. The message itself was unremarkable, consisting of a string of numbers and letters that appeared more like a password than a message, but its importance was great.
Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, “Father of Spam.”
Today, we’re inundated with email marketing campaigns, and yes, some of it still feels spammy, but there’s no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.
In 2023 the Best Email Marketing you can get is Mailchimp. I used their emial marketing platform and found that’s easy to create an Email Marketing Template with their campaign builder, it’s easy to find the right email templates for any message—whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday.
Does email marketing work?
Today In 2023 When you want to communicate with your audience something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.
In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why Mailchimp gives you the tools you need to shine and develop effective email marketing campaigns.
Now let’s see how you can easily create your own Email Template with Mailchimp.
Step 1: Create Your Account
First step is to sign up the platform of mailchimp and create your own account. Follow the instructions
After clicking the sign up it will redirect you this form. You have to fill it with your;
Email, Username, and Password. Remember well your username. The second time you log in you have to put your username and password.
After signing up, automatically will send you confirmation and verification email in your inbox. Check out and follow the process.
Step 2: Create Audience
In the left-bar you will find some field, but in this stage you have to click on audience. In this stage also you have to do either two thing.
-First is to add them Manually Or
– Add them Automatically.
Let’s see how it works Both of them;
Add Audience Manual
In the left-bar you will find under audience (All Contacts), click that tab and select Add Contacts Tab as you can see up the menu. Once you select that tab, either you have to choice two option.
1. Add Subscriber: which means you have to add them one by one by filling a form.
Make sure to tick the box where it says (This person gave me permission to email them). This will make your email campaign in the Inbox folder NOT in Spam folder. Or Select
2. Import Contacts: which means you have CSV file or you have email list in somewhere elese.
Choose one of these choices and import your audience file. Once You complete this step you have to move to the next step
Step 3: Design Your Campaign
In the left-bar select Campaigns > Email Templates. In the first place you have to design Introducing template, because you may get unsubscribe audience from your contacts.
To create your template, First click in the right-bar corner create template, then select one of these templates or navigate them as u like. But i’ll make video from this step.
Step 4: Finalizing and Analyzing Your Email Marketing
As you accomplish all the steps Now you are ready to analyze your report, How your campaign performs? How Many Clicks You Get? How Many of your contacts opened your campaign! and so on.
To get all these information and data select Reports under your Campaign tab.
I hope you get all the necessary information and steps you needed to create your first email marketing through mailchimp platform. Please comment any thoughts or mis-understanding, i’ll reply immediately.
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